Far From Ordinary Roadshow

 

marketing project manager | lead event producer

september - October 2019

six city roadshow:

new york city | chicago | miami | Dallas | Los Angeles | san Francisco

Highlights

Far From Ordinary Roadshow was a tasting like never before. Traveling from the East Coast to the West Coast of the USA from 19 September to 3 October. The Far From Ordinary Roadshow featured more than 560 wines from 133 producers across 33 regions of Australia.
 

SIX CITY ROADSHOW FOR WINE TRADE

MARKETING PROJECT MANAGER

Responsible for the planning and execution of Wine Australia’s activities in the US, including the Far From Ordinary Roadshow, Wine Australia’s largest ever marketing campaign.

NEW YORK, NEW YORK | Union West | Sept 17, 2019

CHICAGO, ILLINOIS | Chicago Athletic Association | Sept 23, 2019

MIAMI, FLORIDA | Moore Building | Sept 25, 2019

DALLAS, TEXAS | The Statler | Sept 27, 2019

LOS ANGELES, CALIFORNIA | 1 Hotel West Hollywood | Oct 1, 2019

SAN FRANCISCO, CALIFORNIA | Terra Gallery | Oct 3, 2019

PRAISE

“Congratulations. It was a very inspiring event. Wonderful wines and having so many winemakers in town added a whole extra dimension on energy authenticity. You truly have great people, terroir and wines - lots of exciting innovation and energy.” - Mary Gorman-McAdams, MW

“Very well organised world class trade wine event with leading Australian wine producers / winemakers presenting and showcasing their best creations.” - Paul D Warburton, Impero Distribution

“Excellent venue, good representation of different regions and varietals” - Crystal Poon, Whole Foods

“Wonderful to be a part of the very successful Wine Australia USA Roadshow. The biggest & best promotion of Australian wine in six cities … well done Wine Australia & the Australian wineries who made this such a special & unique event” - Mitchell Taylor, Wakefield Wines

 

PRESS

wineaustralia-7959.jpg

US Audiences to Discover Australian Wines That Are “Far From Ordinary” This September

AUGUST 15, 2019